In fiction and popular culture

The 1999 4x strategy game Sid Meier's Alpha Centauri refers to the will to power by naming one of its available technologies by that name. A quote from Thus Spoke Zarathustra is given when the technology is discovered by the player.
Bob Rosenberg, founder of freestyle music group Will to Power (band) chose the name Will to Power for the group as an homage to German philosopher Friedrich Nietzsche's theory of an individual's fundamental will to power.Bronson, Fred (2003). The Billboard Book of No. 1 Hits, 5th Edition (Billboard Publications), page 715.