Friedrich Nietzsche held a pessimistic view on modern society and culture. His views stand against the concept of popular culture. He believed the press and mass culture led to conformity and brought about mediocrity. Nietzsche saw a lack of progression, leading to the decline of the human species. According to Nietzsche, individuals needed to overcome this form of mass culture. He believed some people were able to become superior individuals through the use of will power. By rising above mass culture, society would produce higher and healthier human beings.