Nietzsche defined master morality as the morality of the strong-willed. Nietzsche criticizes the view, which he identifies with contemporary British ideology, that good is everything that is helpful; what is bad is what is harmful. He argues that this view has forgotten the origins of the values, and thus it calls what is useful good on the grounds of habitualness — what is useful has always been defined as good, therefore usefulness is goodness as a value. He continues explaining, that in the prehistoric state, "the value or non-value of an action was derived from its consequences" Insomuch as something is helpful to the strong-willed man it is like what he values in himself; therefore, the strong-willed man values such things as 'good'. Masters are creators of morality; slaves respond to master-morality with their slave-morality.